Who we are
Our website address is: https://theartasylum.co.uk
The Art Asylum is committed to protecting your privacy and security. This policy explains how and why we use your personal data so that you understand and remain in control of the data we process and the information we hold about you.
To find out more about the General Data Protection Regulation (GDPR) in the UK and what this means for you, then click here.
About Us
The Art Asylum is an online art gallery that helps Swindon based artists to connect directly with art buyers by creating a searchable community of personalised profiles. The official address of The Art Asylum is: 7 Day’s Close, Swindon, Wiltshire, SN3 4PQ.
Policy Overview
When we talk about “we” or “us” in this privacy policy we mean The Art Asylum. When we talk about “you” or “you’re” in this policy we mean any living person whose personal data we collect. When we talk about “Members” we are referring to those persons or bodies of artists who have a fully paid membership and use the site to display their artworks.
1. Defining “personal data”
The definition of “personal data” is information that identifies a living person, or which can be identified as relating to a living person.
1.1 The personal data we hold.
We hold the following categories of personal data: generic data.
2. Personal data you provide.
We collect data you provide to us. This includes information you give when you communicate with us, subscribe to our newsletter or are members of The Art Asylum. For example, we may hold:
– personal details (name, email, address, etc.).
– your response to an Art Asylum event or your intention to use the site to display your work and how you wish to be contacted.
– your Bio or information about you, your history, your practice and methods etc.
2.1 Personal data generated by your involvement with The Art Asylum.
This could include:
– details of your areas of interest in the work online.
– where you have asked us for information or emailed us.
– links to our websites.
2.2 Personal data requests from third parties.
We do NOT share any data with any third parties.
3. How personal data is used.
Information about the legal basis for using personal data under current regulation
is consent, contract, legal obligation, and legitimate interest.
3.1 General use
We only ever use your personal data with your consent, or where it is necessary in order to:
– enter, or perform, a contract with you.
– comply with a legal duty.
– protect your vital interests.
– for our own legitimate interests, provided your rights do not override these interests.
We will only use your personal data for the purpose or purposes for which it was obtained.
3.2 Marketing
We use your personal data to promote our and your activities and events. This includes keeping you up to date with, events and products available at The Art Asylum or as a member of The Art Asylum.
3.3 Administration
We use your personal data for administrative purposes including:
– processing enquiries and requesting information.
– managing feedback, comments and complaints we receive.
– helping us respect your choices and preferences.
– managing your use of The Art Asylum.
3.4 Internal research and profiling
We may evaluate, categorise and profile your personal data in order to tailor materials, services and communications (including targeted advertising) to your needs and your preferences and to help us to better understand our audiences.
4. How personal data is shared
4.1 Sale of data
We will never sell your personal data.
4.2 Selected Partners
If you have opted-in to marketing, we may contact you with information about our selected partners. These communications will always come from us and will usually be incorporated into our own marketing (e.g., Information about local Picture Framing companies).
4.3 Suppliers of services
We may share your personal data with contractors or suppliers who provide us with services. For example, we use MailerLite email provider for our marketing communications. Information is transferred to data processors securely, and we retain full responsibility for your personal data as the data controller.
4.4 Sharing data with regulators or other legal bodies.
We may share your personal data where required to do so for prevention of crime (for example, with the police) or where otherwise required to do so by other regulators or by law.
5. How we use personal data for marketing
5.1 Consent
Unless you have given us your email address or telephone number so that we can tell you about the events and services we provide we will ask you to “opt-in” to receive marketing emails from us. You have the choice as to whether you want to receive or continue to receive these messages. You can change your preferences at any time by emailing artisans@theartasylum.co.uk . When you receive a communication from us, we may collect information about your response to be more effective about how we communicate with you in the future.
5.2 Newsletters
We will use your personal data to send you The Art Asylum newsletter (unless you specifically ask us not to) and you can choose to unsubscribe from this and other general marketing communications by emailing artisans@theartasylum.co.uk.
6. How your personal data is protected
6.1. Protection
We employ a variety of physical and technical measures to protect information we hold and to prevent unauthorised access to or use or the disclosure of your personal data. Electronic data and databases are stored on secure computer systems, and we control who has access to information (using both physical and electronic means).
6.2 Payment security
All electronic payments to The Art Asylum are securely processed via the Stripe payment gateway.
7. Where we store your personal data
7.1 Location of storage
We are wholly based in the UK and store data within the European Economic Area. Some organisations which provide data processing services to us do so under contract and may be based outside of the EEA. We will only allow them to do so if your data is adequately protected.
7.2 Retention of your personal data
We will only retain your personal data for as long as it is required for the purposes for which we collected it (e.g., we have a genuine and legitimate reason and we’re not harming any of your rights and interests). This will depend on our legal obligations and the nature and type of information and the reason for which we collected it. For example, should you ask us not to send you our newsletter, we will stop storing your email address for marketing purposes; however, we may keep a record of your preference.
We will regularly review what information we hold and will delete personal data which is no longer required.
8. If you would you like to change how we handle your personal data
8.1 Your rights
We want to ensure you remain in control of your personal data and that you understand your legal rights, which are:
– the right to know whether we hold your personal data and, if we do so, to be sent a copy of the personal data that we hold about you (a “subject access request”) within one month.
– the right to have your personal data erased (unless we need to continue storing your data for a lawful reason).
– the right to have inaccurate personal data rectified.
– the right to object to your personal data being used for marketing or profiling; and
– the right to be given a copy of personal data that you have provided to us.
There are some exceptions to the rights above and, although we will always try to respond to any instructions you may give us about our handling of your personal data, there may be situations where we are unable to meet your requirements in full. Should you wish to make a “subject access request” you can do so by emailing artisans@theartasylum.co.uk. Please also use this address if you would like to make a request for your data to be erased.
9. If you have a complaint
9.1 Where to send your complaint.
Should you have a complaint about how we have used (‘processed’) your personal data, you can complain to us directly by ailing artisans@theartasylum.co.uk.
9.2 Where to escalate your complaint.
If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office which regulates and enforces data protection law in the UK.
10. How we manage cookies
Our websites use local storage (such as cookies) in order to provide you with the best possible experience and to allow you to make use of certain functionality. Before accessing the site, we will always ask you to accept or reject the use of cookies for any other use e.g., for the purpose of marketing analytics.
11. Links to other sites on our website
11.1 Links
Our website contains links to other external websites. We are not responsible for the content or functionality of any such websites.
11.2 Third Parties
If a third-party website requests personal data from you (e.g. in connection with membership fees or services), the information you provide will not be covered by this privacy policy. We suggest you read the privacy notice of any other website before providing any personal information.
12. Changes to The Art Asylum’s privacy policy
12.1 Updates
We may amend this privacy policy from time to time to ensure it remains up-to-date and continues to reflect how and why we use your personal data. The current version of our privacy policy will always be posted on our website.
12.2 Questions about our policy
Any questions you may have in relation to this privacy policy or how we use your personal data should be sent to The Art Asylum, 7 Day’s Close, Swindon, Wiltshire, SN3 4PQ.
13. Specific Use of Personal Data
13.1 Membership of The Art Asylum
We store the personal data you join as a member of The Art Asylum. Data is accessible via password protection to The Art Asylum. The legal basis for this is to fulfil a contract, to ensure that you correctly receive the service you have requested. We will use your data to ensure that we continue to provide the service and sales analysis, using legitimate interest as a legal basis. With your consent we will email you regarding special promotions.
13.2 Signing up to an e-newsletter.
If you choose to subscribe to our newsletters, we store the personal data you provide in this transaction. The legal basis for this data storage is consent, which you provide by checking the tick box when going through the sign-up process. Once this is completed, your personal data is accessible to a limited number of The Art Asylum staff responsible for the newsletter, is password-protected. You have the right to withdraw your consent by unsubscribing, with opt-out offered in each email. The Art Asylum will keep your data unless you unsubscribe.
13.3 Completing an exit survey.
Occasionally we may request members not choosing to renew to complete an exit survey. Responses to questions collated by The Art Asylum are then used by The Art Asylum to improve the services provided. The data will be only used for this purpose and then deleted when the review is concluded.